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Preview Publish for date 2017-05-26

Date: 2017-05-26
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Content Insider#520 - Furiouser
Technology Drives Every Segment of the M&E Industry at NAB
There was something for everyone at NAB the way things are moving so rapidly. So we'll break down our discussion over several weeks...it's easier that way. TV is still where most people watch their content they just do it in a bunch of different ways. And thanks to all the online services that are cropping up there is new stuff to watch. That's good news for filmmakers as long as they can establish the right relationships. Yes that's the tough part but not half as tough as being a cable company and watching your "this show at this time" numbers shrink. Fortunately they also own the last 100, last 10 feet to the house so they have to shift their business model. Things are changing so fast you really don't want to go to sleep tonight because when you wake up....BAM!!!

Content, Streaming Take Center Stage at NAB
NAB 2017
When everything around you is in total chaos, the best thing you can do is change your tag line to give folks the feeling you're in front of the situation. NAB (National Association of Broadcasters) did that with style this year by highlighting the MET (Media & Entertainment Technology) effect. That way, everyone could explain how they met or were meeting the market's demands and needs.


Content Insider #516 - Content View
Service Providers, Advertisers Have to Pay Closer Attention
The content industry is all aflutter as they head for Vegas and NAB because things are changing and content delivery, ad production, ad buying people aren't really sure if change is a good thing. Indie filmmakers are seeing new distribution opportunities (ways to get their stuff seen) and content consumers are finding new ways to make their voices heard. As someone recently said, FANG (Facebook, Amazon, Netflix, Google) has mucked up a perfectly good business model and allowed the viewer determine what he/she wants to watch when and where folks want to watch it...and what they don't want to watch! The challenge will be to see how the infrastructure industry handles 7 billion folks picking their own stuff. Maybe the abnormal heart rhythm will become the new normal.

Panasonic LUMIX DC-GX850
Good things come in small packages could be the best way to describe the new Panasonic LUMIX DC-GX850 Micro Four Thirds (MFT) 4K camera. The size of an everyday compact and weighing a tiny 267g (sans lens), nonetheless this $800 (RRP) little beast is a powerhouse of a camera in both its stills format and as a capable (with ergonomic limitations) video camera.

6 Tips For Using Social Media To Drive Television Ratings
Did you know that Facebook is the top-performing social media platform for television programs? Data has shown that a 3% increase in Facebook likes leads to a 1% increase in ratings. Here are some of our best practices for using social media to help drive television ratings.

Content Insider #511 - Content Industry Mashup
Content Folks Focus on the Technical Issues of Entertainment
VR is so real it led off the four-day HPA conference down in Palm Springs but it was only the tip of the iceberg of what technicall creative pros are doing way above and beyond (better) than what your kids post every day on YouTube. This is the event where the pros roll up their shirt/blouse sleeves to talk about how they're going to ensure quality content is produced and distributed. Yes the studio, production company and network pros also spent a lot of time figuring out the new OTT (Over The Top) streaming of content everywhere, anywhere, anytime to any device. Yes we do live in interesting times.

Hitachi DMG Utilise the Leading AV Systems Show ISE 2017 To Unveil New Technological Advances
From the 7th - 10th February, Hitachi showcased their projector range at ISE 2017, the world's largest AV systems integration show. With almost 1,200 exhibitors filling the space and more attendees than ever before it was a hugely successful event. The exhibition began and ended with keynote addresses from Cirque du Soleil president and CEO Daniel Lamarre, and award-winning architect Ole Scheeren.


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