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Preview Publish for date 2017-07-22

Date: 2017-07-22
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Video in Business
To most people, "video" invokes the idea of entertainment. The latest blockbuster movie about some superhero or another, a favorite TV show that seems to go on forever such as MASH or more lately, something internet based on a file sharing service such as YouTube, Facebook or Vimeo, usually containing 60 seconds of badly shot video using a smartphone, no composition, little if any editing and garbled audio. Stereotyping? Sure! But it is the truth more often than not and may have turned you off one of the very best uses of video there is. To market your business.

Cotton StrapShot EV1 Holster
Photographers need to be ready to take a photo at a moment's notice, but must be diligent in protecting the expensive equipment they are using. Ditching a lens cap for a cheap UV filter reduces the time it take you to go from camera off to click the shutter. Camera bags are chosen for their ability to keep gear safe and how easy they allow you to access that gear. If you are of an adventurous mind and spend your time hiking through the woods, casting a line in a river, or any number of outdoor activities, you face the same two problems but to more of an extreme. The Cotton StrapShot EV1 Holster is here to lend a helping hand.


Five Perks of Having a Video Homepage
Without any doubt, your homepage is essential for the first impression your business makes on the visitors. Some would say that it acts as your online office reception area. Well-designed and tastefully decorated space with all sorts of promotional products at hand and a friendly receptionist can sway those who are not completely sure they want to do business with you. It shouldn't come as a surprise than that many people opt for a video homepage for their company website. These are five advantages of having a video homepage.

Content Insider#520 - Furiouser
Technology Drives Every Segment of the M&E Industry at NAB
There was something for everyone at NAB the way things are moving so rapidly. So we'll break down our discussion over several weeks...it's easier that way. TV is still where most people watch their content they just do it in a bunch of different ways. And thanks to all the online services that are cropping up there is new stuff to watch. That's good news for filmmakers as long as they can establish the right relationships. Yes that's the tough part but not half as tough as being a cable company and watching your "this show at this time" numbers shrink. Fortunately they also own the last 100, last 10 feet to the house so they have to shift their business model. Things are changing so fast you really don't want to go to sleep tonight because when you wake up....BAM!!!

Content, Streaming Take Center Stage at NAB
NAB 2017
When everything around you is in total chaos, the best thing you can do is change your tag line to give folks the feeling you're in front of the situation. NAB (National Association of Broadcasters) did that with style this year by highlighting the MET (Media & Entertainment Technology) effect. That way, everyone could explain how they met or were meeting the market's demands and needs.

Content Insider #516 - Content View
Service Providers, Advertisers Have to Pay Closer Attention
The content industry is all aflutter as they head for Vegas and NAB because things are changing and content delivery, ad production, ad buying people aren't really sure if change is a good thing. Indie filmmakers are seeing new distribution opportunities (ways to get their stuff seen) and content consumers are finding new ways to make their voices heard. As someone recently said, FANG (Facebook, Amazon, Netflix, Google) has mucked up a perfectly good business model and allowed the viewer determine what he/she wants to watch when and where folks want to watch it...and what they don't want to watch! The challenge will be to see how the infrastructure industry handles 7 billion folks picking their own stuff. Maybe the abnormal heart rhythm will become the new normal.

Panasonic LUMIX DC-GX850
Good things come in small packages could be the best way to describe the new Panasonic LUMIX DC-GX850 Micro Four Thirds (MFT) 4K camera. The size of an everyday compact and weighing a tiny 267g (sans lens), nonetheless this $800 (RRP) little beast is a powerhouse of a camera in both its stills format and as a capable (with ergonomic limitations) video camera.


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