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Preview Publish for date 2017-09-21

Date: 2017-09-21
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The Father and The Bear
Creative Movies Come from the Heart, Not the Budget
Indie filmmakers are in the business because they have stories they have to create, tell, share. Stories they have to shoot, edit. Storeis they have to save. Stories they have to share. John Putch's The Father and The Bear is one of those stories and he touched all of the bases. It is a story you can enjoy and learn from.

Ads for Mobile
Content Designed for Small-Screen Viewing
Mobile content and streaming service providers have come up with the recommendation that less is more when it comes to ads that appear mysteriously on your device while agencies and more than a few marketers say shorter ads are ineffective. They feel their message is too important, too complex to be crunched down into a few seconds of screen time. Maybe they are that important, that good but it has also enabled more people - especially younger folks with shorter attention spans - to install ad blockers. One filmmaker in Chicago decided the mobile screen needed more than a scrunched TV ad and surprise...it works!


Content Insider #534 - IBC M&E Showtime
IBC Media Coverage ... They're Not Just Coming for You, Honest!
People don't really need an excuse to go to Amsterdam but IBC gives everyone who is anyone a solid reason to be there in a few weeks. This time the show looks more exciting because there is so darn much going on in the industry. VR showing it's real. OTT showing the way for a new way to watch content anywhere, anytime. 4K/HDR and 8K getting real real. Service firms of every shape, size setting out to tell the world they are the way of tomorrow. Executives will be there to do deals and learn. Following close behind will be publicists hungry to grab anyone with a media badge and offer them up to the boss. No the pro PR people won't do that because well they know these folks. Unfortunately it's the same at every show!

Fresh Off the Grill
BBQ Hints Texas Style
Just in time for summer, the Texas Beef Council had a series of social media videos prepared by Ralph Smyth Entertainment with outstanding results.

Video in Business
To most people, "video" invokes the idea of entertainment. The latest blockbuster movie about some superhero or another, a favorite TV show that seems to go on forever such as MASH or more lately, something internet based on a file sharing service such as YouTube, Facebook or Vimeo, usually containing 60 seconds of badly shot video using a smartphone, no composition, little if any editing and garbled audio. Stereotyping? Sure! But it is the truth more often than not and may have turned you off one of the very best uses of video there is. To market your business.

Cotton StrapShot EV1 Holster
Photographers need to be ready to take a photo at a moment's notice, but must be diligent in protecting the expensive equipment they are using. Ditching a lens cap for a cheap UV filter reduces the time it take you to go from camera off to click the shutter. Camera bags are chosen for their ability to keep gear safe and how easy they allow you to access that gear. If you are of an adventurous mind and spend your time hiking through the woods, casting a line in a river, or any number of outdoor activities, you face the same two problems but to more of an extreme. The Cotton StrapShot EV1 Holster is here to lend a helping hand.

Five Perks of Having a Video Homepage
Without any doubt, your homepage is essential for the first impression your business makes on the visitors. Some would say that it acts as your online office reception area. Well-designed and tastefully decorated space with all sorts of promotional products at hand and a friendly receptionist can sway those who are not completely sure they want to do business with you. It shouldn't come as a surprise than that many people opt for a video homepage for their company website. These are five advantages of having a video homepage.


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