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Date: 2013-05-15
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Content Insider 262 - The New Consumer
The Economy, Online World and Mobile Devices Changed it All
Now that you've got a clean slate year to focus on don't you feel just a little stronger, little more empowered? We thought so. And there's no going back for business, governments or us. The economy forced you to be cautious and creative in what you purchased and how you purchased it. New devices and a more responsive online/offline global business community acknowledged the shift (those that didn't ferget em!). You're not alone. Today there is a huge worldwide group of emerging country citizens who don't have to transition from seller's to buyer's markets and mobile device information checking. They're already there and ready to help move the economy forward.


Using Interactive Video to Spur Engagement and Capture Metrics
In the video production business the primary goal is to tell a client's story
Video is a highly efficient way to communicate with audiences because it is personal, immediate and delivered on demand. Company representatives who are researching products and services online clearly prefer video: A recent Forbes article noted that almost 60% of business professionals said they would watch a video first before reading the text on the same page. But it's important to recognize that not all video messaging strategies are created equal.

Content Insider #279 - NAB 2013 Wrap
It's 4K All The Way, Drawing Line in The Sand, Storing Stuff
Every time I come away from a big show I have to give myself a reality check and recall it was only a few years ago I waxed on and on about 3D TV and netbooks. Saw where that went right? Right. But NAB this year was freakin awesome. Cameras are getting to the point that any indie can afford them. The industry fatcat days are gone and they ain't coming back so the people who will survive are working harder/smarter. Broadcast folks welcomed the telcos in with forced smiles and there were some who weren't happy with competition at all. But with all the 4K-8K content it is still all about storage and that cute thing called "the cloud." We'll tie up all the loose ends...next week.



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